Embrace diversity, put your film on mobile phones

This is a touchy subject. Well, I guess the whole idea of watching a film on anything but a large screen inside a dark theater is touchy for some. I know there are those (usually filmmakers) who believe that is an abomination to watch a film on such a tiny screen. Depending on the film...

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Making your film available for download? It could cost you.

After reading this Engadget article I wondered if an independent filmmaker using would have pay MPEG-LA if they chose to stream their film in H.264 format from their own website for a fee. H.264 is the format used by Blu-ray players , YouTube and iTunes, web software such as the Adobe Flash Player and Microsoft Silverlight....

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Freakonomics going to iTunes first, then theaters

Things like this make me smile. It shows that traditional windows are not just being shortened but completely rearranged and they should be. Just like there is no successful one size fits all marketing plan for a film, so too there is no one size all distribution plan. For the people behind Freakonomics at Magnolia...

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All you ever wanted to know about online film distribution at SXSW 2011

In March 2011 at South by Southwest, one of the coolest film (and music and tech fests) in the U.S. I'd like to share in 60 minutes the essential points of the book I am authoring. I have submitted a panel - Beyond the Box Office: Distributing Your Film Online (I know, creative huh?) What I...

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Copy Esquire’s fun use of online video to promote your film

Yaya DaCosta who is playing Mark Ruffalo's love interest in this summer's The Kids are All Right is also Esquire's Woman of Summer.  They have done what I think can be easily modeled by an indie filmmaker to promote their film in a fun non-salesy way. It's also a great way to build a list...

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